GU YINGYING, MOHAMAD NIZAM NAZARUDIN, NUR SHAKILA MAZALAN. TRANSFORMATIVE LEARNING IN DIGITAL COMMERCE: THE INFLUENCE OF STREAMER CHARACTERISTICS ON PERCEIVED VALUE AND TRUST IN LIVE STREAMING MARKETING OF HOME FITNESS EQUIPMENT. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S9 (2025): Posted 15 December, p. 1587–1595, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/3550. Acesso em: 23 jan. 2026.