AMITABH AVINASH , (DR.) BHAGWAN SINGH. THE PRIMACY OF CONTENT QUALITY: A REVIEW OF FACTORS INFLUENCING CONSUMER PERCEPTION AND INTENTION TOWARDS OTT PLATFORMS. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S9, p. 1242–1259, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/3458. Acesso em: 6 dec. 2025.