AMITABH AVINASH , PROF. BHAGWAN SINGH. THE PRIMACY OF CONTENT QUALITY: A REVIEW OF FACTORS INFLUENCING CONSUMER PERCEPTION AND INTENTION TOWARDS OTT PLATFORMS. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S9 (2025): Posted 15 December, p. 1242–1259, 2025. DOI: 10.5281/zenodo.17838122. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/3458. Acesso em: 23 jan. 2026.