P. G. EANDHIZHAI , KAVITHA , DR. K. KIRUBAGARAN, YUVARAJ RAJARAM. GEN Z CONSUMER PSYCHOLOGY ON SOCIAL MEDIA: THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND PERCEIVED VALUE ON PURCHASE INTENTION. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S9, p. 140–148, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/3148. Acesso em: 1 dec. 2025.