ATCHIMA MANTHON, PALLOP PIRIYASURAWONG. CONCEPTUAL FRAMEWORK OF PREDICTIVE STUDENT RELATIONSHIP MANAGEMENT (PSRM) USING BUSINESS INTELLIGENCE FOR UNDERGRADUATE STUDENT RETENTION. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S9, p. 35–42, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/3133. Acesso em: 1 dec. 2025.