DR.G. BALADEVAGURU , DR.S. KUMAR , MR. S. AROCKIASAMY , MRS. N. VENKATA VIJAYALAKSHMI , MRS. K. VINOTHINI. TRIGGERS OF CONSUMER IMPULSE BUYING IN E-COMMERCE: AN EMPIRICAL INSIGHT FROM CHENNAI. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S6 (2025): Posted 15 September, p. 2083–2089, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/3099. Acesso em: 25 nov. 2025.