DR. VISALAKSHI NARAPAREDDI , DR. NEDUNURI MANIKYA JYOTHIRMAI , AKSHAY KUMAR GUBBALA , KETHA SUBHAKAR , DR. M. SUBRAMANYAM. FROM AWARENESS TO ADVOCACY MAPPING THE CUSTOMER JOURNEY THROUGH AI-DRIVEN MARKETING ANALYTICS. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S8 (2025): Posted 05 November, p. 1708–1725, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/2984. Acesso em: 16 dec. 2025.