KARTHIKA M , DR KS SURESH KUMAR M. VENKATESH; DR. N. PRAVEEN KUMAR REDDY , AISHWARYA GOSWAMI , DR S NEELIMA. PREDICTING CONSUMER BEHAVIOR THROUGH AI-DRIVEN PSYCHOLOGICAL PROFILING: A COMPREHENSIVE ANALYTICAL PERSPECTIVE. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S8 (2025): Posted 05 November, p. 1690–1698, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/2982. Acesso em: 16 dec. 2025.