AURODEEP KAMAL, BISWAJIT DAS. FROM IMPULSE TO LOYALTY: LEVERAGING NEUROMARKETING FOR DEEPER BRAND ENGAGEMENT. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S8 (2025): Posted 05 November, p. 1300–1310, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/2880. Acesso em: 16 dec. 2025.