MYNENI, SUDHEER KUMAR. GAMIFICATION AND BEHAVIORAL DESIGN IN WELLNESS APPLICATIONS: A FRAMEWORK FOR SUSTAINED USER ENGAGEMENT. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S8 (2025): Posted 05 November, p. 765–770, 2025. DOI: 10.5281/zenodo.17732452. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/2745. Acesso em: 10 jan. 2026.