DR. S. NACHAMMAI , DR. C RANI , DR. A.V LAKSHMI BRINDA , DR. VNAIYMUNNISA BEGUM. STUDY ON PRICING FACTORS AFFECTING PURCHASING DECISIONS OF CONSUMERS OF PERISHABLE GOODS. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S8 (2025): Posted 05 November, p. 603–607, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/2692. Acesso em: 15 nov. 2025.