RAJARAJAN, DR. M.; HARSHINI R , MS. PUNITHA. MARKETING STRATEGIES ADOPTED BY CADBURY CHOCOLATE AND BISCUITS COMPANY TO INFLUENCE CHILDREN IN SEASONAL BUYING THROUGH SOCIAL MEDIA PLATFORMS – A STUDY WITH REFERENCE TO CHENNAI CITY. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S6 (2025): Posted 15 September, p. 1790–1796, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/2646. Acesso em: 25 nov. 2025.