KASIH RAMADHANI, ANDI WIJAYANTO. INFLUENCE AI DRIVEN MARKETING TO CUSTOMER RETENTION AND CUSTOMER LOYALTY THROUGH EMOTIONAL CONNECTION (STUDY OF LALAMOVE USERS IN JAVA, INDONESIA). TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. 4, p. 59–71, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/2610. Acesso em: 15 nov. 2025.