NGUYEN , NAM DANH; UONG, LAN NGOC THI. FACTORS AFFECTING BRAND VALUE: A CASE STUDY OF VIETNAMESE NON-PUBLIC UNIVERSITIES. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. 3, p. 942–953, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/2368. Acesso em: 29 nov. 2025.