SHARMA, NANDINI; AAKANKSHA, AAKANKSHA; RACHAMALLA, DILIP. AI-DRIVEN FASHION COMMERCE: REAL-TIME BIDDING FOR PERSONALIZED APPAREL EXPERIENCES. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S4 (2025): Posted 17 July, p. 2268–2273, 2025. DOI: 10.5281/zenodo.17430666. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/2206. Acesso em: 6 dec. 2025.