KONGKIRD, SUTAPAT; FANG, SHAW-YU. STRATEGIC ZERO WASTE MARKETING IN THAILAND: ENHANCING BRAND VALUE AND DRIVING SUSTAINABLE CONSUMER BEHAVIOR. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. 3, p. 747–754, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/2203. Acesso em: 22 dec. 2025.