DR. ZAHRA SULTAN AL-HABSI, DR. HATIM RAMADAN MOHAMED, DR. DR. HARINI METHUKU. AI-DRIVEN BRAND EQUITY: A SYSTEMATIC REVIEW OF CONSUMER PERCEPTIONS, ENGAGEMENT, AND LOYALTY IN THE AGE OF INTELLIGENT BRANDING. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S7 (2025): Posted 10 October, p. 1–22, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/1984. Acesso em: 14 oct. 2025.