LI GUANGYU , WONG CHEE HOO , WEKERLE SANDOR UZLETI FOISKOLA , SUDHAKAR MADHAVEDI , CHRISTIAN WIRADENDI WOLOR , REYNOLD TOM FERNANDEZ. A STUDY ON ONLINE FESTIVAL MARKETING, PERCEIVED VALUE, AND IMPULSIVE PURCHASING BEHAVIOUR MEDIATED BY TRUST. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. 3, p. 503–515, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/1974. Acesso em: 29 nov. 2025.