STAVAŘ, ZBYNĚK; HRICOVÁ, ALENA. BRANDING, COMMODIFICATION, AND ETHICAL BOUNDARIES IN HEALTHCARE ADVERTISING: A QUALITATIVE ANALYSIS OF DONATION CAMPAIGNS IN CENTRAL EUROPE. TPM – Testing, Psychometrics, Methodology in Applied Psychology, [S. l.], v. 32, n. S4(2025): Posted 17 July, p. 1923–1928, 2025. Disponível em: https://tpmap.org/submission/index.php/tpm/article/view/1203. Acesso em: 12 sep. 2025.