PANG LIZHENG, TATCHAPONG SATTABUT, NUSANEE MEEKAEWKUNCHORN, CHAIYAWIT MUANGMEE. (2026). CUSTOMER EXPECTATION, SERVICE QUALITY, AND LOYALTY IN PERSONAL FINANCIAL SERVICES: EVIDENCE FROM REGIONAL BANKS IN GUANGXI, CHINA. TPM – Testing, Psychometrics, Methodology in Applied Psychology, 33(1), 381–392. Retrieved from https://tpmap.org/submission/index.php/tpm/article/view/4458