(1)
DR. VISALAKSHI NARAPAREDDI , DR. NEDUNURI MANIKYA JYOTHIRMAI , AKSHAY KUMAR GUBBALA , KETHA SUBHAKAR , DR. M. SUBRAMANYAM. FROM AWARENESS TO ADVOCACY MAPPING THE CUSTOMER JOURNEY THROUGH AI-DRIVEN MARKETING ANALYTICS. TPM 2025, 32, 1708-1725.