DR. T.V. AMBULI , DR. HAKALYAH PALAPARTHY , DR. P. MAHALAKSHMI; DR. SUJATHA , DR. ARUL PRABAKARAN S , PROF. DR. PETIKAM SAILAJA. SOCIAL MEDIA ALGORITHMS, AI, AND MENTAL HEALTH: SOCIAL COMPARISON AND PSYCHOLOGICAL WELL-BEING – A THEORETICAL FRAMEWORK. TPM 2025, 32, 1681-1689.