ZAMBRANO-PAZMIÑO, A. R.; SEGARRA-JAIME, H. P.; ASENCIO-CRISTÓBAL, L. R.; BRIONES-KUSACTAY, V. H.; SAMBONINO-GARCÍA, B. D. L.; SILVA-ORTEGA, V. P.; POVEDA-BURGOS, G. H. SUSTAINABILITY IN ECUADOR’S BUSINESS SECTOR THROUGH THE USE OF SOCIAL NETWORKS AND THE OPTIMIZATION OF RESOURCES. TPM 2025, 32, 920-926.