RATNALA SANTHOSH KUMAR, DR. A. NARASIMHA RAO 2025. INFLUENCE OF GREEN DIGITAL BRANDING ON CUSTOMER ENGAGEMENT: A COMPARATIVE ASSESSMENT OF ICICI AND AXIS BANK. TPM – Testing, Psychometrics, Methodology in Applied Psychology. 32, S2 (2025): Posted 09 June (Jun. 2025), 2403–2408.