PRAVEEN KUMAR S, HEMANATHAN M2, PREM ANAND B, M. JEEVARATHINAM, G. SANGEETHA, K.SULTHANA BANU 2025. HARNESSING INNOVATIVE TECHNOLOGIES AND PERSONALIZATION FOR SUSTAINABLE GROWTH IN OMNICHANNEL BANKING. TPM – Testing, Psychometrics, Methodology in Applied Psychology. 32, S7 (2025): Posted 10 October (Oct. 2025), 2883–2890.