[1]
ABUMOGHLI, M.M.T. 2025. THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE APPLICATIONS ON DIGITAL MARKETING DECISIONS IN SAUDI INSTITUTIONS. TPM – Testing, Psychometrics, Methodology in Applied Psychology. 32, S3 (2025): Posted 07 July (Jul. 2025), 2437–2445. DOI:https://doi.org/10.5281/zenodo.18210007.