TANMOY MAJUMDER , RITAM SAHA , DR. NILANJAN RAY , DR. SUDIP BASU and PRIYANKA KANJILAL , SANDIP KARMAKAR , TARPAN CHAKRABORTY , DR. MOUMITA ROY 2025. EVALUATING THE EFFECTIVENESS OF DIGITAL HEALTH MARKETING STRATEGIES ON PATIENT ENGAGEMENT AND HEALTHCARE SERVICE UTILIZATION. TPM – Testing, Psychometrics, Methodology in Applied Psychology. 32, S9 (Nov. 2025), 1762–1773.