GU YINGYING, MOHAMAD NIZAM NAZARUDIN, NUR SHAKILA MAZALAN 2025. TRANSFORMATIVE LEARNING IN DIGITAL COMMERCE: THE INFLUENCE OF STREAMER CHARACTERISTICS ON PERCEIVED VALUE AND TRUST IN LIVE STREAMING MARKETING OF HOME FITNESS EQUIPMENT. TPM – Testing, Psychometrics, Methodology in Applied Psychology. 32, S9 (2025): Posted 15 December (Nov. 2025), 1587–1595.