DINESH KUMAR PANDEY, ASHISH SHUKLA, C.K. DWIVEDI, SHLOKA SINGH, SHUBHAM NIGAM 2025. IMPACT OF SOCIAL MEDIA MARKETING ON ROUTINE BUYING CONSUMER BEHAVIOUR. TPM – Testing, Psychometrics, Methodology in Applied Psychology. 32, S8 (2025): Posted 05 November (Nov. 2025), 1874–1882. DOI:https://doi.org/10.5281/zenodo.17711123.