JAMILAH AHMAD , SURIATI SAAD , NURSHIMA SARUDIN 2025. DIGITAL CSR MERDEKA ADVERTISEMENTS AND NATIONAL UNITY NARRATIVES: A MULTIMODAL AND NLP ANALYSIS OF MALAYSIAN SOCIAL MEDIA (2019–2023). TPM – Testing, Psychometrics, Methodology in Applied Psychology. 32, S8 (2025): Posted 05 November (Nov. 2025), 1854–1864.