RAJARAJAN, D.M. and HARSHINI R , M.P. 2025. MARKETING STRATEGIES ADOPTED BY CADBURY CHOCOLATE AND BISCUITS COMPANY TO INFLUENCE CHILDREN IN SEASONAL BUYING THROUGH SOCIAL MEDIA PLATFORMS – A STUDY WITH REFERENCE TO CHENNAI CITY. TPM – Testing, Psychometrics, Methodology in Applied Psychology. 32, S6 (2025): Posted 15 September (Sep. 2025), 1790–1796.