[1]
STAVAŘ, Z. and HRICOVÁ, A. 2025. BRANDING, COMMODIFICATION, AND ETHICAL BOUNDARIES IN HEALTHCARE ADVERTISING: A QUALITATIVE ANALYSIS OF DONATION CAMPAIGNS IN CENTRAL EUROPE. TPM – Testing, Psychometrics, Methodology in Applied Psychology. 32, S4(2025): Posted 17 July (Jul. 2025), 1923–1928.